The YMCA Camp Jones Gulch Master Plan document was created to communicate a strategic, operational, and fundraising information in a visually engaging way. My goal was to make the content easy to navigate while maintaining a professional look. To bring life to the pages, I sprinkled testimonies from students and parents, photography, and iconography through out each page to ad warmth and energy to balance the heavy text.

Tools: Adobe InDesign & Adobe Illustrator

Photographs provided by the YMCA of Greater San Francisco.